Definition. The editorial and technical discipline of modelling content as typed building blocks with relationships. It answers questions such as: What is a “service”, what is a “person”, which fields do they have, how do they reference each other? The result is a schema that holds up equally in the CMS, the API, JSON-LD and search.

Why it matters. Without clean modelling, any “AI-ready” ambition is wishful thinking. For editorial teams at mid-sized companies the step pays off early, because it lowers the maintenance burden in the long run.

Related. Structured Content, Entity-based SEO, AI-ready CMS, Content Federation